The rebranding of Jessica Simpson

Few celebrities have predicated their fame on married life more than Jessica Simpson.

Simpson was a minor pop star with sagging record sales before 2003, when MTV’s “Newlyweds” made her a reality TV sensation. Previously a bland, girl-next-door modeled after Britney Spears, the blonde Texan was suddenly revealed to be a charmingly ditzy young woman in love, a princess in a comical L.A. fairy tale.

Simpson herself has often remarked how much her marriage did for her career. Since the start of the show, which ran for three seasons, she’s reported to have earned more than $30 million annually. [Source]

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