The Beckhams’ Star is Falling
October 13, 2006 by Amber
Filed under David Beckham, Posh Beckham
Poor Posh and Becks’ popularity seems to have hit a little snag…ever since Becks resigned (and lost the World Cup) as the English Captain.
As of yesterday, David Beckham has been dropped at the face of Police sunglasses.ÂÂ
The company had been paying Becks £1million a year for six years, but decided to drop his as he became “less of a commodity” after the World Cup.
A source from Police said: “The contract was due to end on September 15.”
“But in the months running up to [the World Cup], there were issues over the World Cup and the resulting fall-out for David. The decision to go for a more worldwide-appeal personality came in the light of that.”
Becks has been replaced at Police by Hollywood actor Antonio Banderas, who’s 46.
The source added: “Antonio was seen as more of an alpha male. The brand was also keen to have a personality which meant more to U. S. audiences.”
A spokesperson for Becks said the relationship with Police was ’successful’ but both parties ‘wanted to move in different directions’.
[tags]david beckham, dropped, police sunglasses[/tags]
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