Fergie Sells Out
Pop star Fergie has become the first singer in history to use product placement in her music, and is being paid an insane amount of money to do so – US $4 million, to be exact!
Clothing ling Candie’s is willing to hand over the big bucks as long as Fergie puts subliminal messages promoting the company in her music.
An executive at Interscope Records explains:
“With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song so that it slips down easily rather than chokes the fan. Candie’s will have no say over exactly what Fergie will sing, or when. Fergie does not sing jingles so it will have to work unobtrusively in the song.”
See, everyone has a price they’re willing to sell out for, but given Fergie’s lack of content to her music, I think she would have jumped at even one hundred grand to add more relatable lyrics to her songs.
[Source]
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